Making retired records special again with personalized graffiti art that represents you.
The Challenge
Matinized repurposes old vinyl records through personalized graffiti art, preventing them from being discarded and giving them new life.
my role
I manage every aspect of Matinized—from designing the graffiti and packaging to marketing. The brand launches in September 2024, with every detail carefully crafted to ensure a memorable customer experience.
