boobools

social media content creation
Jan 2024

intro

a challenge to grow an Instagram account from 0 to 50,000 followers in under 7 days.

I created a character called Boobool, made from a spray dot with unique drawings to reflect the personalities of my followers. For every new follower, I drew a custom Booble, building a personal connection with each one.

the challenge

Managing thousands of requests was the biggest challenge. Starting with just seven requests on the first night, the demand quickly grew to 2,500 by the third night. Despite the overwhelming volume and lack of a streamlined process, I successfully grew the account to 60,000 followers in just five days.

my role

I handled everything from start to finish—creating the narrative, using AI voiceovers, drawing Boobles on my iPad, editing videos, and posting them. It was a one-person project that required balancing creativity and time management.

the impact

The project built a highly engaged community under the Spraydots brand, inspiring future collaborative projects with my followers. Boobools taught me how to build and engage an online community, strengthening my branding and audience connection skills.

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