Graffiti+
visual identity / web design / content marketing
nov 2023 – aug 2024intro
Graffiti+ is a digital graffiti experience that connects people through interactive art.
the challenge
Graffiti+ needed to become more approachable and friendly with a new logo, website, and content strategy to grow its community.
my role
I was responsible for brand, design, and communications; leading the rebranding efforts. Additionally, I managed social media communications, developing strategies to boost reach and build an online community.
REBRANDING
The rebranding aimed to appeal to graffiti artists and event managers, creating a brand that was both exclusive and inclusive, empowering the artist community while being approachable and attractive to event managers.
old logo
Grimy, Drip Effect: a spray-painting drip style that felt rough and unrefined.
Dark and Edgy: It conveys a dark, almost illegal street graffiti vibe, making it feel less approachable.
Unfriendly Appearance: The overall look is gritty and lacks the warmth or friendliness needed to appeal to a broader audience.
new logo
Bubbly and Friendly: it adopts a more approachable, playful design with rounded, softer shapes.
Scalable and Expandable: It was designed to be adaptable for various platforms and uses, maintaining clarity and impact at any size.
Graffiti Influence with a Modern Twist: While still retaining graffiti-style letters, the new design strikes a balance between street art authenticity and a welcoming vibe.
